When is Amazon Prime Day 2025?
While it’s obviously too early to speculate just yet, we can hazard a guess that Prime Day will return some time in July of 2025. This is based on the fact that, in 2024, Prime Day was held for 48 hours on the 16th and 17th July. We can also expect another autumn edition – sometimes referred to as Prime Day 2, but most recently named Amazon Prime Big Deal Days. In 2024, this took place on Tuesday 8th and Wednesday 9th October.
This, sadly, means it’ll be a while before you’ll be able to avail of top Prime Day savings again. Of course, there will still be plenty of top offers and savings to be had in the retailer’s other sales events, including Amazon’s Spring Sale, which is a week-long deals event that typically takes place in March.
Amazon tends to announce its big deal days around a month out from each sales period. Of course, we’ll be keeping a very close eye on things and updating this page accordingly, so be sure to bookmark and check back regularly for the latest news.
What deals can I expect?
Some of the biggest deals tend to be on Amazon Devices. Over October’s Prime Day sale period, we saw several models reduced to their lowest prices ever. They included the Amazon Fire TV 32in 2-Series HD smart TV, average price £207, discounted to £140 and the Amazon Fire TV Stick with Alexa Voice Remote, average price £36, reduced to less than half price at £17. These were all-time low prices at the time. backed up by data from CamelCamelCamel.
Of course, there are plenty of other brands on discount, too. In both July and October 2025, we saw big reductions on Pixel smartphones (the Pixel 8A was an impressive £399), Shark vacuums, air fryers and Ring doorbells.
We also saw Apple’s AirPods Pro 2 at their lowest ever price at £179, the workhorse Oral-B iO3 model reduced to £56 (compared to a typical £83), Shark’s self-emptying robot vacuum cleaner for under £300 and Sony WF-1000XM5 noise-cancelling headphones hitting an all-time low price of £189.
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source: https://www.expertreviews.com/uk/technology/1413848/when-is-prime-day
