6 reasons to upgrade to a flagship Samsung TV this summer | Expert Reviews

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4. Incredible sound out of the box

You don’t need an expensive surround sound system to enjoy brilliant audio. All three of Samsung’s flagship TVs are packed with tech to ensure your shows sound as good as they look.

The QN900D has a staggering 6.2.4-channel speaker layout, while both the QN95D and S95D use impressive 4.2.2-channel arrangements. Their up-firing speakers enable the height effects of Dolby Atmos soundtracks to be delivered in an immersive manner, while Samsung’s Object Tracking Sound Pro technology helps ensure audio follows the action on screen. Whether it’s the crowd cheering around you, fireworks going off overhead or dialogue coming from an actor’s mouth, OTS Pro accurately positions the sound to enhance immersion.

Once again, AI is working behind the scenes here. Your Samsung TV will optimise the audio for the space your TV occupies and the content you’re watching. Dialogue is prioritised over background noise and you’ll hear every important detail with perfect clarity.

To take it to the next level, a Samsung soundbar is the way to go. With the brand’s Q-Symphony technology, the soundbar will work in perfect harmony with your TV’s speakers, providing exceptional sound from both in tandem.

5. Stylish, ultra-thin, flexible designs to catch the eye

Samsung’s latest TVs are not only brilliant on the inside, they’re beautiful to look at too. Impossibly thin profiles blend seamlessly into your space and the barely visible bezels ensure that you get the most screen possible.

And if aesthetics are all important, with the S95D and QN900D you can keep unsightly wires out of the way with the optional One Connect Box. This manages all your connections via a single wire, letting you keep your other cables hidden up to 2.5 metres away (or even in a cupboard).

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6. Samsung Tizen OS brings smarts, security and games to your living room

At the heart of Samsung’s flagship TVs is the brilliantly intuitive Tizen OS, which puts the ‘smart’ in ‘smart TV’.

It’s not just about packing in all the streaming apps you could want. Like to multitask on your phone? Multi View lets you mirror your phone screen alongside whatever you’re watching on the big screen.

Are you a gamer? Not only do all Samsung’s flagships come with HDMI 2.1 ports for smooth 120Hz play with no screen tearing, but if you don’t have a console, the Gaming Hub will let you stream titles from services like Xbox Game Pass and Nvidia GeForce NOW straight to your TV.

Thanks to SmartThings, Tizen can also be the centre of your smart home, letting you control thousands of compatible lights, doorbells, cameras, thermostats, plugs and more from your living room.

With so much of your life accessible from your TV, you’ll want world-class security, and that’s where Samsung Knox comes in. Popularised by Samsung’s best-selling smartphones, Knox offers multi-layered security to block harmful attacks and ensure your sensitive data is protected at all times.

Buy a new Samsung TV today

TVs can be expensive, but when the quality is there, they’re well worth the investment. After all, how many hours a year do you spend curled up in front of the best new streaming dramas, or watching big sporting events with friends?

Samsung’s flagship TVs offer superb picture quality, excellent audio, ingenious AI, stylish design and super smarts right out of the box. And you can currently claim up to £500 on selected 2024 Samsung TVs and soundbars from John Lewis before 2 July.

This means there’s no better time to upgrade your home entertainment system and maximise your enjoyment of the sensational summer sporting calendar along with all your favourite movies and TV shows.

Check price at John Lewis