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Salesforce to help Bandhan Bank in digital transformation – ET CIO


Bandhan Bank has collaborated with Salesforce to drive digital transformation in the areas of corporate lending and home loan verticals.

Salesforce uses artificial intelligence to help organisations in their customer relationship management.

Bandhan plans to use solutions from Salesforce for improving its loan origination system in the corporate and home loans, which together account for about 47% of its loans assets of Rs 1.32 lakh crore

“This will help us reduce cost by 20% and improve efficiency by about 20%,” bank executive director Ratan Kumar Kesh told ET.

Following its core banking system transition in October 2023, the bank has accelerated its digital transformation journey including product innovation. With Salesforce’s solutions being now used for home loans and commercial loans, Bandhan Bank has streamlined the entire loan lifecycle from customer onboarding and credit evaluation to approval, disbursal, and servicing, the bank said.

“Let’s accept AI in a positive way, instead of resisting it. People need re-skilling to fit themselves in the era of AI,” said Arundhati Bhattacharya, president & chief executive officer at Salesforce, South Asia.

Salesforce and Bandhan jointly announced their collaboration at an event in New Town, a satellite city of Kolkata.

  • Published On Mar 21, 2025 at 06:12 PM IST

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source: https://cio.economictimes.indiatimes.com/news/corporate-news/salesforce-to-help-bandhan-bank-in-digital-transformation/119287731

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