Pricing in enterprise software is overdue for reinvention. Drawing on cross-market pricing experience, particularly in the United States and India, Ashish Nayyar offers a perspective on why outdated pricing tactics should give way to value engineering, ROI-led deal shaping, and outcome-linked models. It’s time to treat pricing not as an operational task, but as a CEO-level lever for strategic growth.
source: https://cio.economictimes.indiatimes.com/news/corporate-news/elevating-pricing-through-value-engineering-a-ceo-priority/121611811
