OnePlus Summer Launch Event 2024 – Coolsmartphone

OnePlus unveils OnePlus Nord 4, the only metal unibody 5G

phone

New member of OnePlus Nord family launches in Milan with heart-stoppingly

beautiful design, latest flagship technology and a range of AI tools

London UK – 16 July: OnePlus, a leading technology brand, has launched the

OnePlus Nord 4 at its Summer Launch Event in Milan. It is the only metal unibody

device in the 5G era and harks back to a bygone era of smartphone design which

many felt was behind us. As well as its three arresting colourway, OnePlus Nord 4

also continues to make flagship technologies more affordable with a leading chipset,

up to 512GB RAM and AI tools that can help improve every part of its users’ lives.

“By combining a classic, refined and premium metal design with the latest flagship

technology, OnePlus Nord 4 truly shows our dedication to bringing our users the

best,” said Kinder Liu, OnePlus President and COO. “OnePlus Nord devices are

beloved around the world and I’m so proud of all the work our team has done on

OnePlus Nord 4 I’m really excited to see what our passionate community of OnePlus

fans make of the phone very soon.”

An metal marvelOnePlus Nord 4 is a masterpiece of metal design, measuring a mere 7.99mm thick

and built from a single piece of aluminium milled to exact standards. While many

phones used to be made from metal, including the OnePlus 3T, the advent of 5G

meant smartphones required more antennas than ever, and that meant construction

which used less metal and more glass.

But OnePlus, driven by insight from its users, remembered the benefits metal

brought to consumer technology. From shockingly thin laptops to strikingly unique

automobiles, from high end fashion accessories to attention-grabbing speakers,

metal products evoke a sense of beauty, of permanence and of strength. That’s why

OnePlus used its Never Settle spirit to create OnePlus Nord 4, making several

technological breakthroughs along the way. Breakthroughs like compact 5G

antennas over 50% smaller than before, and like a redesigned motherboard that

helps phones send and receive signals clearly. Breakthroughs that combined with

OnePlus’s technical knowhow to bring back a forgotten way of building a

smartphone, reimagined for the next generation.

OnePlus Nord 4 is available in three separate colours, known as Nordtones, each

designed to help its users stand out from the crowd, a key desire of OnePlus users.

The first Nordtone, Obsidian Midnight, is a classic brushed gunmetal design. It’s dark

and understated but projects strength and permanence. The second Nordtone is

known as Mercurial Silver and features a 2D laser etched design, was created usingmore than 28,000 precise laser strokes. Finally, the third Nordtone is Oasis Green,

revealed exclusively at OnePlus’s Summer Launch Event, and is a unique two-tone

colour scheme which looks vibrant and colourful, guaranteed to catch the eye.

Flagship technology without the flagship price

Inside, OnePlus Nord 4 continues the proud OnePlus Nord tradition of taking flagship

technology and making it affordable. At its heart is the Qualcomm Snapdragon 7 Plus

Gen 3 chip, this year’s newest processor, which is a quantum leap ahead of standard

Snapdragon 7 chips – it features a 65% faster CPU and 130% faster GPU, as well as

Qualcomm AI Engine. When measured using benchmarking tool AnTuTu, the

Snapdragon 7 Plus Gen 3 chip scores a massive 1,500,000 compared to the

990,000 of a standard Snapdragon 7 Gen 3 processor, meaning flagship level

gaming and productivity performance. And with up to 16GB of LPDDR5X RAM and

512GB of storage, users will get flagship storage and no stuttering slowdowns either.

OnePlus Nord 4 also features the largest battery ever fitted to a OnePlus Nord

phone, weighing in at 5,500mAh and featuring 100W SUPERVOOC charging. This

means it can charge from 1-100% in just 28 minutes and give you 5 hours of Netflix

viewing with just a 5 minute top up. Not only that, the battery is also protected by

OnePlus’s self-developed Battery Health Engine, which uses AI to keep its battery at

peak fitness. Battery Health Engine uses AI technology to analyse everything fromthe amount of power going into the phone to the time it reaches 100% charge. And

thanks to Battery Health Engine, OnePlus Nord 4’s battery has been tested to

survive more than 1,600 charging cycles, over four years of use, with over 80% of its

original capacity. That’s more than three times what you’ll find elsewhere.

AI for everyday use

OnePlus has also baked AI technology into every aspect of OnePlus Nord 4. This

includes its Trinity Engine software, which helps ensure you get the best day to day

performance from your product. It studies your phone’s CPU, RAM and ROM and

make sure they’re operating to the best of their ability. It’s like having an AI librarian

in your phone’s memory, keeping everything stored neatly, and an AI personal trainer

in its processor to help achieve high performance without high levels of stress.

Meanwhile OnePlus Nord 4 also features AI tools for productivity, such as AI Speak

and AI Summary, which help share information from a wide range of websites and

apps, as well as AI Writer which will compose a long message based on short

prompts so you can get right back to that important task. It also features AI

Recording Summary, which will take an hour-long meeting recording and turn it into a

short written summary in a matter of seconds, as well as producing a transcript.

Photo-ready AI and 50-megapixel Sony sensorFinally, OnePlus Nord 4 can also use AI to improve images too. As well as previously

announced AI tools such as AI Eraser, which removes unwanted people and items

from images, OnePlus Nord4 also features new tools such as AI Best Face, AI Clear

Face and AI Smart Cutout 2.0.

AI Smart Cutout 2.0 is perfect for combining photos and adding fun elements to your

shots. Users simply select an item they want to copy – for instance a pet, or a loved

one – from the first picture, save it as a sticker and then drop it straight into their

second picture. Meanwhile the new AI Best Face and AI Clear Face tools, coming

later in the year, are designed to help improve photos when everything didn’t quite go

to plan. Whether that’s AI Best Face fixing a group selfie so that one friend with their

eyes closed can magically open them again, or whether it’s AI Clear Face helping

bring high definition to your pics, OnePlus Nord 4 and OnePlus Pad 2 will be ready to

salvage that nearly perfect shot.

As well as AI smarts, OnePlus Nord 4 also packs all the hardware users need for

superb, social ready snapshots. Its main camera is powered by a 50 megapixel Sony

LYT-600 sensor and features Optical Image Stabilisation, ideal for fixing shaky shots.

It also features the same RAW photography algorithms seen in the flagship OnePlus

12 Series, allowing expert photographers to adjust and tweak their shot to perfection.OnePlus Nord 4 also features a 112-degree 8-megapixel ultra-wide sensor and a 16

megapixel Sony selfie camera.

Fit for the future

At its Summer Launch Event, OnePlus also announced that OnePlus Nord 4 will

receive four major Android updates and six years of security updates, the longest

ever support package OnePlus has ever put in place. This will ensure OnePlus Nord

4 remains safe to use for many years to come, but OnePlus also stated that this

alone was not enough. At its Summer Launch Event, OnePlus stated that phones

with long software commitments but without extensive fast and smooth testing were

like strong houses built on weak foundations: they look good, but you wouldn’t want

to live in one.

To back up its commitment to providing fast and smooth experiences for its users,

OnePlus also announced that OnePlus Nord 4 features the longest ever fluency

rating awarded to a phone – 72 months of fluency, as certified by TUV SUD.

To achieve this unheard-of rating, OnePlus Nord 4 was subjected to a gruelling

range of tests over a tortuous period. These tests involved precisely measuring,

using a high-speed camera, how long a new phone takes to open apps and complete

a range of basic tasks. The phone was then put absolute hell by simulating six yearsof heavy use with a range of highly demanding tests. These tests involved copying

24GB of 4K video files onto it and deleting them at intervals to fragment the memory.

Then creating 8,500 photos, 850 music files and 85 videos. 4,500 pieces of contact

information, 15,000 text messages. 1,500 call records. Finally, OnePlus even

installed and deleted 180 applications to seriously stress the phone out. Only at this

point did OnePlus measure the time it takes to perform the same tasks as at the

start, and only when it achieved these tasks in an acceptable time did it pass

certification.

Only at this point was OnePlus Nord 4 deemed to have passed its fluency test and

officially receive its groundbreaking fluency rating.

Price and availability

In Europe, OnePlus Nord 4 will be available in available in two variants 16GB /

512GB and 12GB / 256GB and ranged in three colours: Obsidian Midnight, Mercurial

Silver and Oasis Green.

The price for OnePlus Nord 4 in the UK and Ireland will be:

• 12 + 256: £429 / €499

• 16 + 512: £529 / €599Open sales of OnePlus Nord 4 will start from 8 August, with pre-orders starting

immediately after the keynote finish on 16 July, via oneplus.com.

Offers and Discounts

First customers of OnePlus Nord 4 will be treated to a range of early purchase offers

and discounts.

Those that pre-order the OnePlus Nord 4 will receive a FREE gift of either a TUMI

Voyageur Persia Crossbody Bag (worth 210 EUR / GBP), the OnePlus Nord Buds 3

Pro (worth 79 EUR / GBP) OR a OnePlus Nord 4 case (worth up to 39.99 EUR /

GBP) OR a OnePlus 80W SuperVOOC Adapter (worth 59.99 EUR/ GBP). All free

gifts are available in limited quantities and offered until stock lasts.

All pre-order customers will also be entered into a draw to win a limited number of

Tumi Suitcases, worth 1150 EUR / GBP each.

OnePlus is also offering a 10% student discount as well as a 50 GBP / EUR bonus

when users trade-in. Please visit oneplus.com for all offer details.

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